Author Archives: Ron Burress

Paid Search Roundup Q3 2014: What You Need To Know

Paid Search Roundup Q3 2014: From Performance Trends to Key Product Updates, What You Need To Know The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from GoogleContinue Reading

Google Enables Multiple AdWords Account Logins

Google Enables Multiple AdWords Account Logins   Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without having to logContinue Reading

Content Marketing

Content Marketing   Content Marketing is the art of creating, curetting and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation and customer acquisition. Content consists of creating information which is valuable to a pre defined group of buyers or prospective buyers in an easily digestible medium to encourageContinue Reading

How to optimize Sitemaps using your own Editable Excel File

How to optimize Sitemaps using your own Editable Excel File Sitemaps! You don’t have to be an architect in order to understand what they mean but yes trying to make changes in those XML tables for your videos and images can be an Achilles heel. Trust me I have been in your shoes if youContinue Reading

Google Updates Its Page Layout Algorithm to Go After Sites “Top Heavy” With Ads

Google Updates Its Page Layout Algorithm to Go After Sites “Top Heavy” With Ads   Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at theContinue Reading

6 Trends from Facebook’s Compassion Research Day

6 Trends from Facebook’s Compassion Research Day   Facebook is hosting the fourth Compassion Research Day Thursday at its headquarters in Menlo Park, Calif., and the social network revealed six important trends its compassion research team discovered while partnering with researchers from Berkeley’s Greater Good Science Center, Yale’s Center for Emotional Intelligence, Stanford University, Northeastern University, Claremont McKennaContinue Reading

Penguin 5 is here but no worries if your link profile is clean

Penguin 5 is here but no worries if your link profile is clean Google had officially confirmed that Penguin 5 is here. If you want to go by Google’s nomenclature, it is called Penguin 2.1. See the tweet from Matt Cutts, you know who he is. It will further enhance the spam fighting prowess of Google and is expectedContinue Reading