Category Archives: Pay Per Click

3 ESSENTIAL NEGATIVE KEYWORD BEST PRACTICES FOR PPC CAMPAIGN MANAGEMENT

THREE ESSENTIAL NEGATIVE KEYWORD BEST PRACTICES FOR PPC CAMPAIGN MANAGEMENT   Over the past decade, Pay Per Click (PPC) advertising has experienced immense change and growth, such that PPC advertisers are constantly searching for ways to improve their strategies and increase their return-on-investment (ROI). Negative keywords play a crucial role in Pay Per Click (PPC)Continue Reading

Paid Search Roundup Q3 2014: What You Need To Know

Paid Search Roundup Q3 2014: From Performance Trends to Key Product Updates, What You Need To Know The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from GoogleContinue Reading

Google Enables Multiple AdWords Account Logins

Google Enables Multiple AdWords Account Logins   Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without having to logContinue Reading

WEBSITE ANALYTICS CONSULTING

Website Analytics Consulting Do numbers drive you?   Online marketing offers measure ability. It allows you to learn from small victories & feed your decisions. It allows you to retrace your steps & figure out what went wrong. The means are right there, but translating data into tangible metrics can be overwhelming in a complexContinue Reading

How Does Google AdWords Work?

How Does Google AdWords Work?   Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that.   A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean thatContinue Reading

Why the SEO Consultant Will NEVER Go Away

Why the SEO Consultant Will NEVER Go Away It would be nice to know what pages Google thinks are of low quality, but they don’t say. It would be nice to know what pages are indexed in Google, but even official data given in Google Webmaster Tools varies widely over time, let alone the dataContinue Reading