Category Archives: Search Engine Optimization

How to optimize Sitemaps using your own Editable Excel File

How to optimize Sitemaps using your own Editable Excel File Sitemaps! You don’t have to be an architect in order to understand what they mean but yes trying to make changes in those XML tables for your videos and images can be an Achilles heel. Trust me I have been in your shoes if youContinue Reading

Search Engine Optimization –Does SEO Fit in Your Content Strategy?

 Search Engine Optimization –Does SEO Fit in Your Content Strategy?   Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content.  While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiringContinue Reading

Getting Traffic to a Web Site

Getting Traffic to a Web Site   Getting traffic to a site is one thing. How do we best engage visitors once they arrive? Since Update Penquin/Panda, engagement metrics have become more important. In order for our sites to rank well, we need to avoid the bounce – the immediate click-back – or we’re likelyContinue Reading

WEBSITE ANALYTICS CONSULTING

Website Analytics Consulting Do numbers drive you?   Online marketing offers measure ability. It allows you to learn from small victories & feed your decisions. It allows you to retrace your steps & figure out what went wrong. The means are right there, but translating data into tangible metrics can be overwhelming in a complexContinue Reading

Social Media and 3 steps to Improve your SEO

Social Media and 3 steps to Improve your SEO   There’s no doubt now that your social media presence influences your rankings within the search engine results pages.  However, what are up for debate are the specific mechanisms by which social media signals influence your site’s SEO. In lieu of a definitive answer from Google (which we’reContinue Reading

GOOGLE WEBMASTER TOOLS REVAMPS CRAWL ERRORS, BUT IS IT FOR THE BETTER?

Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better? Crawl errors is one of the most popular features in Webmaster Tools, and today we’re rolling out some very significant enhancements that will make it even more useful. We now detect and report many new types of errors. To help make sense ofContinue Reading

Off Page Strategies to Brand your Company

Off Page Strategies help Brand your Company   Off page SEO is something that has been recommended to business owners for several years due to the obvious benefits that the practice provides. Good Content is certainly the need in order to make your brand more valuable and to attract users. With the help of OffContinue Reading