Category Archives: Social Media

Facebook ads increase impressions by 200 percent

Facebook ads increase impressions by 200 percent A new report from Facebook Preferred Marketing Developer ShopIgniter found that paid media on Facebook increases viral and organic impressions by 200 percent — among a study of more than 2,000 Facebook News Feed posts from Q1 and Q2, 2013. That’s significant when you realize that Facebook’s ad performance is on par with theContinue Reading

TOP EXECUTIVES PLAN TO INCREASE SOCIAL MEDIA MARKETING IN NEXT 12 MONTHS

TOP EXECUTIVES PLAN TO INCREASE SOCIAL MEDIA MARKETING IN NEXT 12 MONTHS   There’s no denying the impact and effectiveness of social marketing in today’s business world. In fact, businesses across the board– from local mom-and-pop shops to Fortune 500 companies– are utilizing social media marketing more each year. But as this relatively new platformContinue Reading

HOW TO HANDLE A SOCIAL MEDIA CRISIS

How To Handle A Social Media Crisis In an age where citizen journalism rules, social networks such as Twitter and Facebook are hotbeds for breaking news, and consequentially have become breeding grounds for controversy and crisis. Brands can make or break their reputation with a tweet or status update, and one customer complaint can becomeContinue Reading

Social media is vital small-business tool

Social media is vital small-business tool http://www.usatoday.com/story/money/business/2013/07/02/social-media-small-business/2484023/     Jen Evola, 33, a massage therapist and a registered dietitian, needed a boost after she left a corporate job to start her own practice in Chicago. She got it from social media. A little name in a big city, Evola has to do everything she canContinue Reading

5 Key Steps to Social Media Engagement

5 Key Steps to Social Media Engagement “Success in Social Media Marketing is based almost entirely on how well you engage your customers” Simply put, traditional definitions no longer apply, the concept that business as a subject and customer as object is no longer valid.  Relationships must be earned.  Companies need to abandon the old-worldContinue Reading

THE ADVENT OF SOCIAL MEDIA ANALYTICALLY

SOCIAL MEDIA ANALYTICALLY

Social media was non-existent till 1996 but then in 1997 a site named SixDegrees.com started off as the first major social media site and at its apex, Six Degrees had around 100 employees, and the site had around 1,000,000 fully registered members. It ran its course in 2001 though it has been recently restarted for the previously existing members. This site exposed the world to a future revolution in social media. Visionaries took up many projects and multiple social media sites started coming up such as Friendster (2002), MySpace (2003), Facebook (2004), and Twitter (2006) and as it is said, the rest is history.Continue Reading

Turn To Social Media for a Brand Solution

Social media for business has evolved over the years. Initially business users were unaware of the importance of the medium and very few attempted to incorporate it in their marketing strategies. However, most business owners these days have a social strategy for their business. The problem lies in the maintenance of the social channels. OftenContinue Reading