Category Archives: Social Media

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Well, today isContinue Reading

How “Facebook Search” Could Help Google Escape The Antitrust Noose

How “Facebook Search” Could Help Google Escape The Antitrust Noose   Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisory) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition inContinue Reading

How do you feel Google+ integration has impacted Google’s relevancy?

As publishers we tend to be quite concerned with the over-promotion of Google+ because it carves up the search landscape, is potentially another hoop that we have to jump through, and in some cases, the Google+ hosted version of a page will outrank the legitimate original source – which screws up the economics of onlineContinue Reading

Social Media and 3 steps to Improve your SEO

Social Media and 3 steps to Improve your SEO   There’s no doubt now that your social media presence influences your rankings within the search engine results pages.  However, what are up for debate are the specific mechanisms by which social media signals influence your site’s SEO. In lieu of a definitive answer from Google (which we’reContinue Reading

Facebook’s Default Landing Page Is Going Away On Timeline. Now What?

Facebook’s Default Landing Page Is Going Away On Timeline. Now What? As Facebook Pages are converted to the new Timeline format, you may be worried about the impact this change will have on your Facebook marketing. In particular, as of March 30, the ability to set a default landing page or “welcome tab” is going away.Continue Reading

CREATING BRILLIANT CUSTON FACEBOOK BRAND PAGES

Creating Brilliant Facebook Brand Pages   If you take a look around, you can easily spot several well known brands that have a strong social media presence. A search query for a brand often shows up the brand’s website and the Facebook page. Such is the power of social media! While most brands may beContinue Reading

PINTEREST STRATEGIES PLATFORM FOR NON-PROFIT ORGANIZATIONS

Pinterest Strategies Platform for Non-Profit Organizations   With an unlimited scope for displaying visual content, Pinterest is a great platform for Non-Profit organizations who want to attract attention to their cause and find individuals who share their interest. Promoting a non-profit organization can often become a daunting task as it becomes difficult to capture theContinue Reading