It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Company officially confirms what many have been anticipating for years.
Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened.
The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.
Google did tell us that mobile queries include mobile browser-based searches and those coming from Google’s mobile search apps. The company didn’t break down the relative shares of each.
Google groups tablets with desktops. So this is just smartphones and does not include tablets.
Comscore previously released a report and graphic, showing the relative volume of US-based search queries on PCs, tablets and smartphones. Overall the company said that in Q4 2014, US mobile queries (tablets + smartphones) were roughly 29 percent of total search volumes. This is across the entire industry.
What Google is now saying suggests that either the comScore data were incorrect or the growth of mobile search is happening much faster than anticipated or some combination of those explanations. I asked Google to comment on the comScore data above but the company declined to do so.