Pinterest has exploded in popularity exponentially since its relatively recent genesis, and it’s now one of the most valuable and unique marketing tools available to small businesses. The social media giant has also recently introduced Pinterest business accounts, making it even more user-friendly for businesses of all shapes and sizes to tap into the often-under-utilized power of pinning.
Similar to Twitter, Pinterest’s interface is simplistic in the extreme and doesn’t allow for any extraneous information, which means that an attractive first impression is vital, and relatively easy to achieve. When setting up your profile, be sure to upload a relevant profile picture (typically a simple logo) and a short bio outlining what your business does. The business accounts also allow you to include a link to your business when you verify your website by inputting a small piece of code into your web server, which is a vital step in allowing potential customers to reach your website from your Pinterest profile.
Once you’ve set up your profile, the real fun begins: pinning and re-pinning. Building boards that relate to your business lets you engage your potential customers visually as well as giving your business a personal face by providing a peek into what inspires or interests you and your business.
It’s important to create at least a few boards relating to different topics in order to appeal to a wider audience, rather than focusing on a single board and topic. What your boards focus on is entirely customizable, which is where personalizing your Pinterest becomes most engaging. A flower shop, for example, might have boards relating to seasonal flowers, wedding bouquets, and event arrangements, in addition to boards focused on the geographical location of the business and inspirational quotes. Covering multiple bases ups the likelihood of more people engaging with your pins, which ultimately leads to higher exposure for your business.
In order to fill your new pin boards, there are a couple of key ways to find content. Repining through Pinterest itself by browsing categories, search terms, and other users’ pins, is one of the best ways to build your network and engage socially with other pinners. You can also pin directly from outside websites, including your own, which is a great way to showcase your products or services and ensure that the photos link back to your business’ website.
It’s also a good practice to include relevant descriptions on your pins, whether by including a few keywords so interested pinners can find your pin by searching, or writing a thoughtful description that adds extra value to the photo.
Ultimately, the best way to create a successful Pinterest profile is to have fun with it. Get personal by having a board of your own inspirations, or tap into what’s timely with holiday-themed boards. Have Pinterest contests by inviting customers to create boards relating to an aspect of your business and award a gift card to the pinner of the best board. To create a business account, read more tips on successful pinning, and see examples of businesses thriving with Pinterest, check out business.pinterest.com.
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