TOP EXECUTIVES PLAN TO INCREASE SOCIAL MEDIA MARKETING IN NEXT 12 MONTHS

TOP EXECUTIVES PLAN TO INCREASE SOCIAL MEDIA MARKETING IN NEXT 12 MONTHS

 

There’s no denying the impact and effectiveness of social marketing in today’s business world. In fact, businesses across the board– from local mom-and-pop shops to Fortune 500 companies– are utilizing social media marketing more each year. But as this relatively new platform continues to evolve, what are going to be the social hotspots for businesses looking to increase their brand awareness? A recent survey sought to answer that question by asking marketing and advertising executives to weigh in on exactly how social marketing will grow (or not) in the next 12 months.

The survey was developed by a creative and marketing employee of SCE, and conducted by an independent research firm. They asked top executives a simple question: “Do you anticipate companies will increase or decrease their advertising/marketing investment in the following social media sites in the next 12 months?”

Here are the results:

Increase

Decrease

No Change

Don’t Know/No Answer

Facebook 62% 6% 30% 2%
LinkedIn 51% 4% 42% 3%
Google Plus 50% 7% 41% 2%
Twitter 48% 12% 37% 3%
YouTube 40% 12% 46% 6%
Pinterest 35% 12% 46% 7%
Instagram 32% 13% 48% 7%

*Responses may not total 100% due to rounding

 

Executive Director of SEO Consulting Expert, Ron Burress, explained the importance of this platform breakdown.

“Today, there is a social media component to nearly every marketing campaign,” Burress said. “The challenge is determining which channels make the most sense for the brand and how to truly engage with customers via social media.”

Facebook tops the list again this year. In 2012, 53% of top marketing executives planned to increase their Facebook advertising budget. This year, that number is up to 62%.

 

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