In March, Google released a major update to its search algorithm. The update is codenamed “Panda,” after one of the engineers that spearheaded the months-long algorithm tweak. But in the media, it’s being referred to as the “Farmer Update,” in reference to the so-called “content farms” that the update targets.
A “content farm” is a website that attempts to game the search engines by producing high volumes of low quality articles and web pages. These pages focus more on pulling in traffic from targeted search phrases than delivering meaningful information to readers. Content farms typically profit by luring in searchers with supposedly relevant topics and then pummeling them with ads. Notorious content farms include Wise geek, ehow, Suite101, Associated Content and EzineArticles.
In the past, this quantity over quality strategy worked very well for content farms. The Panda Update seeks to change all of that, and so far, has been very successful. The update has affected nearly 12 percent of all search results, and has helped oust shallow content sites from the top slots in the search engine results pages.
As a full-service Internet marketing company, part of SEO Consulting Expert’ strategy includes search engine optimization (SEO) and (CPO) Content Path Optimization. So, when big changes go down in the search engine world, our clients begin wondering how their website rankings will be affected. Since the release of Panda, we’ve been monitoring each of our SEO strategies very closely and we are happy to report that none of our pages have been “Panda slapped.”
A recent interview in Wired with Google engineers Amit Singhal and Matt Cutts further illuminated some of the reasons why SEO Consulting Expert were not affected by the Panda Update. It’s a good read, and we recommend checking out the full interview when you get a chance. But one part that we found particularly interesting was the qualitative research that Google performed in order to determine which sites to deem low quality.
They asked users questions about the perceived reputability of websites, such as “Would you be comfortable giving this site your credit card?” and “Do you consider this site to be authoritative?”
While no one knows exactly how the Google algorithms work, we can assume that they draw upon some of the data that Google collects via its own Google Analytics platform. One hallmark of a low quality, low value website is a high bounce rate. Bounce rate is when a person comes to a page and then clicks away without delving deeper into the website. Content farms almost always have high bounce rates, because they usually have very little useful information and thus provide no compelling reason to stay.
Your website redesign and SEO campaigns require a special style of content that only experienced companies like SEO Consulting Expert’s and Reliablewriters online copywriters can provide. We’ve taken the worry out of hiring someone reliable to produce the kind of content you need to bring your website to the top of the search engine pages – right where people will find you.