This is the world of unlimited, unbiased and unaltered information. Blogs and socializing web pages act as an excellent medium for individuals with similar interests to share their view points and experiences about all aspects of life. Be it businesses or products, they are all under scrutiny of the general public who are ready to share their view about anything. Hence, brands are under constant pressure to keep a clean image online. That’s where online reputation management kicks in!
Online reputation management is all about establishing yourself as a credible and authoritative resource for the particular product or business you are committed to. It’s all about keeping the most relevant, useful and positive results about your business on the first page of the search engines. If a prospective or current client during a simple search of your brands or products sees something negative as a top result, then you are taking a huge risk of losing that opportunity, and many others.
There are many other reasons why it’s important to have an online reputation management process in place to help you with your social media and other digital marketing campaigns, but here are just a couple of reasons to consider getting one.
Boost your Sales
You will definitely agree with me when I say that almost everyone now-a -days researches brands, services, and products online before they make the final purchase decision. In a test of product conversion with and without product ratings by customers: Conversion nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating (Marketing Experiments Journal). Do you know what exactly is it that they are looking for? If not, then you are already missing out. With reputation management, you can provide the exact message which is supposed to be received by the people you are trying to reach.
Build Trust and Credibility
Having the trust of your customers is a major component of success. The internet makes everyone a brand advocate and you should worry about negative content spreading like wildfire online. If your company loses the confidence of the audience, then there is a chance that you will never be able to turn it positive again. If you can recover from this negative publicity to regain trust from your target audience, the cost will be high in comparison to having a process in place that could have prevented it. If you can build a loyal customer base that talks about your business in a positive light, then your sales could be enhanced considerably.
Flaunt your Best Side
Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. These investors or consumers don’t know your company well enough and will often make decisions on the information that is available to them. For example, you come across the below comments:
- Never use Again
- Would Not recommend this to anyone
- Worst experience of my life
Taking into consideration these are real reviews, would you visit or start business with a company who have such reviews? Hence with online reputation management you can cater to any negative comments, if you have any, and take the necessary measures to turn those reviews into positive ones.
Having efficient professionals and staff is the foundation to a successful workforce. With LinkedIn and other platform available, individuals in every industry will most likely research your company and look at all the facts concerning your brand before they accept any position at your company. If you know what your competitors, clients, and employees are talking about online, it can make a big difference in hiring someone with a good reputation.
Now, if you’ve read this far, then it’s probably safe to assume that ignoring your online reputation can have disastrous results. There is no greater value than a positive reputation as it opens for you new doors that you otherwise would never knew existed.